Our Story
1979
The story of Intégrée began in 1979, when its founder Carlo Barrella, with intuition and audacity, together with a pool of experts specialists, oriental disciplines, dermatologists and a scientific technical committee, created M.E.B.I., a method of integrated biological aesthetics.
At the heart of the M.E.B.I. method there is the study of the causes of skin imperfections, the analysis of the individual's morphological type and the inner and outer rebalancing in order to achieve the desired results.
2017
Lai Group acquires Integree brand, preserving the revolutionary method and evolving it into a beauty skincare brand developed on the basis of a safe scientific method, where the formulation of dermocosmetics with a high natural index is developed on the basis of human morphology, and where attention to sustainability is considered primary in every choice. A great path of renewal that concerns every aspect, both ethical and moral, and that keeps the brand intact and anchored to its original values.
At the heart of the M.E.B.I. method there is the study of the causes of skin imperfections, the analysis of the individual's morphological type and the inner and outer rebalancing in order to achieve the desired results.
B Corporation Certificates
We are proud to claim our B Corporation certification from February 2024. Integree is committed to using business as a force for social good. We meet verified high standards of social and environmental performance, transparency and accountability. Our mission? Use the power of our business to solve the most compelling global challenges. Unlike traditional companies, we are required by law to consider the impact of our decisions on all stakeholders: our consumers, our customers, our workers, the community and the environment.
We love the 'green'
We at Integree have been pursuing ‘Green’ for years. Our research laboratories had over 20 years ago identified natural actives, such as dried and ground lemon peels, to eliminate micro-plastics from scrubs. Since then, ‘green’ has guided and continues to guide our choices. One among many? We use FSC-certified paper, glass and wood. Our masks come in pouches with re-sealable caps and we have reduced the use of plastic to a minimum; if we really can't do without it, we choose to use post-consumer recycled (PCR) plastic.
Naturalness
We use only natural ingredients, to create products with a natural index between 90% and 99%. Our products are good for the skin, respect it without causing irritation and take care of it by enhancing its natural beauty.
We respect sensitive skin
Our products have a high tolerability index; this allows us to offer a skin care pathway that is respectful even for the most sensitive skin.
Italian Pride
Being 'made in Italy' guarantees us the possibility of working with Italian companies, even very small ones, that offer truly extraordinary craftsmanship skills. This is because we want to offer and guarantee a high standard of quality as well as elegant and functional packs, precisely because they are made and designed by Italian craftsmen.
We love to innovate
We have been operating for over 45 years in the world of professional dermocosmetics and in the design of the most advanced technologies for non-invasive dermocompatible beauty treatments. The creation of cutting-edge natural cosmetics and the introduction of morphological cosmetics is the result of years of guaranteed research by the Integree Innovation Centre, coordinated by a technical-scientific committee composed of Italian doctors, dermatologists and cosmetologists.
